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    The Department of Tourism and Hotel Management

    Head of Department
    Dr. Hila ZabanHead of the MA Program
    Dr. Alon Gelbman

    Faculty Members
    Dr. Uzi Freund-Feinstein, Dr. Alon Gelbman, Dr. Eran Ketter, Dr. Orit Unger, Dr. Hila Zaban

    Professional Lecturers
    Prof. Yechezkel Israeli, Dr. Rami Saad, Dr. Ronen Shay, Dr. Dalia Zelikovich

    Department Coordinator
    Ms. Jenny Shpayer
    Tel: +972-46653795
    077-5653795 Fax:
    Reception hours: Sunday through Thursday 9:30-12:00, 13:30-15:30
    Email: Tourism@kinneret.ac.il

    The goal of the school

    M.A. in Tourism and Hotel ManagementThe program is a direct continuation of the B.A. program in Tourism and Hotel Management. Whereas the first degree develops knowledge and skills that lead to mid-management positions in the tourism and hotel industry, the second degree will provide knowledge and skills for top-level management in a global environment. The globalization era requires the appropriate training of top managers on a local level, and especially those who deal with management of international tourism and hotel systems, with a unique economic and business orientation. For this reason, most of the proposed courses open new directions. The program combines advanced research, planning, and management tools.

    The M.A. in Tourism and Hotel Management program at Kinneret Academic College is designed to focus on strategies of tourism and hotel management that are suitable for the competitive and uncertain environment of an era of globalization and transnationalism. The program is designed to provide students with the tools and skills to manage global systems in tourism and hotel management such as international hotel chains, airlines, international tour operators, global online travel agencies (OTA), or to act in the positions of decision makers in governmental or international organizations. That is why the program is taught in English. Consequently, Israeli and foreign students from all over the world can study together, an advantage that can significantly boost multicultural and global discourse and cooperation.

    Credits, courses, project

    The program comprises 4 key components:

    1. Tourism & Hospitality
    2. Strategic Management
    3. Economics & Finance
    4. Elective courses

    All of the courses are single-semester courses; frontal lectures (“lessons”) are two hours per week (2 credits), while a seminar course is four hours per week (4 credits). In addition, each student must submit a supervised project paper (during the final semester), which is  also 4 credits. The total of required credits is 40, of which 32 credits are compulsory courses and 8 credits are electives. The 32 compulsory courses’ credits are divided as follows: 24 credits for lessons, 4 credits for seminar, and 4 credits for the final project.

    The program also includes up to seven ‘completion’ courses (each two hours per week in one semester). These courses are designated for students with incomplete backgrounds from their B.A. degree. These courses do not grant credits. The requirement for completion courses is considered on an individual basis. Students must complete these courses before or during their first year in parallel to the M.A. courses.

    Two-year program

     # Name of course Year/ semester Credits Yearly academic hours Lecturer
    A. Tourism & Hospitality
    1 Tourism and Globalization- Seminar 1 / A 4 2 Dr. Alon Gelbman
    2 The Global Hospitality Industry 1 / A 2 1 Mr. Ronen Shay
    3 Global Strategic Marketing in Tourism and Hospitality 1 / A 2 1 Dr. Eran Keter
    4 Innovation and Creativity in Tourism 1 / B 2 1 Dr. Orit Unger
    5 Tourism Crises Management and Resillience 2 / A 2 1 Dr. Eran Keter
    6 Marketing Research and Consumer Behavior Analysis 2 / A 2 1 Dr. Eran Keter
    7 Digital Marketing Management of Tourism and Hospitality 2 / B 2 1 Dr Dalia Zelikovich
    B. Strategic Management
    8 Strategic Management in Tourism and Hospitality Industry 1 /B 2 2 Dr. Dalia Zelikovich
    9 Operations Research Applications in Tourism 1 / B 2 1 Prof. Hezi Israeli
    10 Data Analysis and Decision Making in Tourism and Hospitality 2 / A 2 1 Prof. Hezi Israeli
    11 Final Project – Strategic Management in Tourism 2 / B 4 2 Dr. Alon Gelbman
    C. Economics & Finance
    11 Revenue Management in Tourism and Hospitality 2 / B 2 1 Dr. Dalia Zelikovich
    12 Global Economics 1 / B 2 1 Dr. Rami Saad
    13 Financial Management and Analysis 2 / A 2 1 Dr. Rami Saad
    D. Elective courses Academic discipline
    15 Global trends in alternative tourist accommodations Tourism & Hospitality 2 1 Dr. Orit Unger
    16 Tourism Management in Global Cities Tourism & Hospitality 2 1 Dr. Alon Gelbman
    17 Aviation Policy and Economy in a Global Era Tourism & Hospitality 2 1 Dr. Uzi Freund-Feinstein
    18 Social and Environmental Conflict Resolution in Tourism Strategic Managment 2 1 Dr. Hila Zaban
    19 Corporate Management, Mergers and Acquisitions Strategic Management 2 1 Dr. Dalia Zelikovich
    20 Managing International  Religious Heritage Tourism Tourism & Hospitality 2 1 Dr. Hila Zaban
    21 Managing Tourism and Transportation in a Global Environment Tourism & Hospitality 2 1 Prof. Hezi Israeli
    22 The Global Hospitality Tourism & Hospitality 2 1 Dr. Ronen Shay
    23 Digital Marketing Management of Tourism Strategic Management 2 1 Dr. Eran Keter
    24 Strategic Human Resource Management in Tourism and Hospitality Tourism & Hospitality 2 1 Dr. Yariv Itzkovich
    25 Multinational Business Finance and Investment Feasibility Strategic Management 2 1 CPA Uzi Messinger
    26 Tourism Experience Management in a Dynamic Environment Strategic Management 2 1 Prof. Hezi Israeli
    27 Tourism in Emerging Markets and Developing Countries Strategic Management 2 1 Dr. Alon Gelbman
    ABSTRACTS OF COURSES OFFERED IN 2022-2023Tourism and Globalization- Seminar:

    The seminar will outline the relationships between tourism and globalization. It will explore the nature of globalization and identify some of the processes facilitating greater global interconnectedness. The subject will also address the relationship between tourism and globalization in each one of the following areas: economic, political, and social.

    The Global Hospitality Industry:

    The course will discuss the global influence of the economic, political, and environmental issues in the hospitality industry. It will concentrate on general principles, techniques, concepts, of hotel operations and management. Students will examine the mechanisms employed in the management and operation. The course will address the global trends in food and its influence on the hospitality industry. A closer look at the “real world” styles of international hotels management.

    Global Strategic Marketing in Tourism and Hospitality:

    The course provides an overview of the unique aspects of Marketing for Tourism in the international business environment as well as the framework upon which multinational marketing management can be based. Emphasis will be placed on the role of the international tourism-marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political, and economic situations. The course also focuses on the decision-making processes in the areas of foreign market analysis, target identification, product planning and promotion, and global supply chains.

    Tourism Crises Management and Resillience:

    In recent years, crises have become a familiar problem for a growing number of tourist destinations. In this turbulent era, having a crisis is not a question of "if" but a question of "when" and "how prepared will we be". The course aims to provide essential knowledge on crises in the tourism industry, educate the participants on the various tasks and missions of pro-active crisis management, and guide the students in creating a crisis management manual.

    Marketing Research and Consumer Behavior Analysis:

    The course provides an overview on marketing research and consumer behavior analysis in tourism. The course's focuses on three core issues: introduction to marketing research and its critical role in tourism development, management and marketing; key models and issues in analyzing the fundamental environments of the destination/ organization, the consumers and the competitors; and gaining an in-depth understating in the market research methods of survey, focus groups and netnographics. The course is aimed to enhance the understating of market research in tourism and hospitality, and provide practical tools for managing and analyzing research for organizations and destinations.

    Digital Marketing Management of Tourism and Hospitality:

    Marketing is a critical component for the tourism and hospitality industries, linking the tourism supply and demand systems. In recent years, the landscape of marketing has changed dramatically, resulting from new communication technologies and platforms. Such changes include the dominance of online search engines, social networks, and social media marketing, and the role of smartphones and mobile marketing. The course aims to provide essential knowledge on digital marketing in the digital society, educate the participants on the various tasks and missions of contemporary marketing, and guide the students in creating a digital marketing strategy.

    Strategic Management in Tourism and Hospitality Industry:

    Understanding the fundamental concepts in strategic management in general and specifically in tourism and hospitality businesses. Analysis the business, competitor analysis, external and internal strategy and the relationship of between the organization and the competitors. The students should be able to develop and implement a strategic plan, considering social responsibility, environmental aspects and should be able to assess the economic and market added value of the implemented strategy.

    Operations Research Applications in Tourism:

    Operations Research (OR) is a science of modeling and optimization by using scientific approaches to decision-making. Through mathematical modeling, it seeks to design, improve and operate complex systems in the best possible way. The aim of the course is to provide basic insights of the optimization process as a supporting tool for managers in decision making. The course illustrates the principal techniques and their application in the different tourism sectors, including the hotel industry and aviation.

    Data Analysis and Decision Making in Tourism and Hospitality:

    Efficient decisions in the tourism industry are based on information inferred through valid and clean data. Sources of data can be derived from official statistical reports or visitor surveys (from national to site level).  This course is designed to provide students with the necessary tools for analyzing, interpreting and presenting data needed for tourism business decisions. A variety of statistical tools will be examined that can be used to assist managers in the decision making process. The course combines teaching and seminars in the computer lab with group work on statistical packages. By the end of the course students will be able to utilize data through appropriate statistical tools and spreadsheet software to achieve the most confident decision.

    Final Project – Strategic Management in Tourism:

    The final project is a summarizing paper – in scope bigger than a seminar paper but smaller than a thesis. The project paper is the student’s final graduation requirement.The objective is to analyze, research, and develop a tourism issue concerning one of the topics discussed in the program (Strategic Management in the Globalization Era). The student is required to formulate a research question or problem, which will serve as a basis for the paper, and will guide the direction of investigation or inquiry.

    Revenue Management in Tourism and hospitality:

    Revenue Management, also known as yield management, is an essential practice in different industries aimed to maximize particular firm revenue. Revenue management was initially developed by the airline industry, and has extended to its current state as a common business practice in a wide range of industries. Each industry also has specific characteristics that determine the practical aspects of revenue management. This goal of this course is to identify and evaluate the revenue management principles, practices, and techniques applied by hotels. The course includes theoretical framework of hotel revenue management as a concept, analyses, and various other tools in the hoteliers’ arsenal.

    Global Economics:

    The course is directed to Master Degree students. The students will be instructed in the impacts of globalization on different aspects of the economy – microeconomic aspects as well as macroeconomic ones.Production, growth, public policy, and welfare economic impacts of globalization will be studied and discussed.

    Financial Management and Analysis:

    The objectives of this course are to provide students with advanced skills for achieving the following: read and analyze financial statements, conduct profit sensitivity analysis, make capital-budgeting decisions, comprehend the concepts of risk and return, acquiring basic concepts in corporate valuation, understanding the impact of the financial leverage, and compute a company's cost of capital.

    Aviation Policy and Economy in a Global Era:

    The air transportation industry is highly regulated as well as capital and employment intensive, with global operations and effect on the tourism industry. This course will provide the students with knowledge regarding policy, regulatory and economic issues of the air transportation industry from a global perspective outlining the complexity of this industry.

    Innovation and Creativity in Tourism:

    Innovation is the key to the survival of tourism destinations and businesses in a competitive global environment. Therefore an understanding of the nature of knowledge, entrepreneurship, technology, and knowledge management, which determine and facilitate or hinder innovation in tourism is important. Therefore, the module aims to enable students to:

    • Understand the nature and importance of knowledge and learning among stakeholers and innovation in the tourism industry.
    • critically discuss the facilitators of and obstacles to knowledge exchange and innovation
    • understand the contribution of different agents and agencies to innovation,
    • including tourists, entrepreneurs, organizations, and local and national bodies
    • examine how knowledge is managed and transferred between and within organizations
    • critically evaluate the impacts of particular tourism innovations and policies on both individual organizations and on tourism destinations

    Social and Environmental Conflict Resolution in Tourism:

    This is an advanced course designed to achieve assessments of different conflicts in relations between tourism, the environment and the community. The course will familiarize students with definitions and basic principles of conflict management and solution. Students will gain practical experience using simulation games and acquire in-depth knowledge and analytical skills relating to factors, interested parties and possible solutions of tourism conflicts. They will also carry out conflict assessments for existing tourism conflicts (in teamwork).

    Tourism Management in Global Cities:

    This course will cover the multifaceted aspects of urban tourism in global cities. The process and development of urban tourism and issues relating to urban destination management will be analyzed and discussed. Students will learn about the factors which influence the development of urban tourism in global cities and make the uniqueness of the destination. There is also emphasis on issues related to urban attractions, logistics of tourism flow, and other specific micro aspects which construe urban tourism management and development.

    Global trends in alternative tourist accommodations:

    Accommodations are a key component of tourism as all travellers need a place to stay. While hotels are the most popular and recognized sort of lodging in the modern era, there are many other kinds of accommodation that have emerged in recent decades to suit traveller's different needs and desires. The current course focuses on the nature of global and local trends that advantage the prosperity of alternative accommodations. In this framework, the course addresses various theoretical concepts alongside global statistics and examples.

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