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The Department of Tourism and Hotel Managemen

Head of department
Dr. Hila Zaban

Head of the MA program
Prof. Yechezkel Israeli

Faculty Members
Prof. Yechezkel Israeli, Prof. Haim Aviram, Dr. Alon Gelbman, Dr. Eran Ketter, Dr. Uzi Freund-Feinstein, Dr. Hila Zaban

Professional Lecturers
Dr. Dalia Zelikovich, Dr. Yariv Itzkovich, Dr. Saad Rami, Dr. Adi Weidenfeld, Mr. Ronen Shay

Coordinator of the Department
Ms. Jenny Toren
Tel: +972-46653795
077-5653795 Fax:
Reception hours: Sunday through Thursday 9:30-12:00, 13:30-15:30
Email: Tourism@kinneret.ac.il

The goal of the school

M.A. in Tourism and Hotel Management

The program is a direct continuation of the B.A. program in Tourism and Hotel Management. Whereas the first degree develops knowledge and skills that lead to mid-management positions in the tourism and hotel industry, the second degree will provide knowledge and skills for top-level management in a global environment. The globalization era requires the appropriate training of top managers on a local level, and especially those who deal with management of international tourism and hotel systems, with a unique economic and business orientation. For this reason, most of the proposed courses open new directions. The program combines advanced research, planning, and management tools.

The M.A. in Tourism and Hotel Management program at Kinneret Academic College is designed to focus on strategies of tourism and hotel management that are suitable for the competitive and uncertain environment of an era of globalization and transnationalism. The program is designed to provide students with the tools and skills to manage global systems in tourism and hotel management such as international hotel chains, airlines, international tour operators, global online travel agencies (OTA), or to act in the positions of decision makers in governmental or international organizations. That is why the program is taught in English. Consequently, Israeli and foreign students from all over the world can study together, an advantage that can significantly boost multicultural and global discourse and cooperation.

Credits, courses, project

The program comprises 4 key components:

  1. Tourism & Hospitality
  2. Strategic Management
  3. Economics & Finance
  4. Elective courses

All of the courses are single-semester courses; frontal lectures (“lessons”) are two hours per week (2 credits), while a seminar course is four hours per week (4 credits). In addition, each student must submit a supervised project paper (during the final semester), which is  also 4 credits. The total of required credits is 40, of which 32 credits are compulsory courses and 8 credits are electives. The 32 compulsory courses’ credits are divided as follows: 24 credits for lessons, 4 credits for seminar, and 4 credits for the final project.

The program also includes up to seven ‘completion’ courses (each two hours per week in one semester). These courses are designated for students with incomplete backgrounds from their B.A. degree. These courses do not grant credits. The requirement for completion courses is considered on an individual basis. Students must complete these courses before or during their first year in parallel to the M.A. courses.

Two-year program

 # Name of course Year/ semester Credits Yearly academic hours Lecturer
A. Tourism & Hospitality
1 Tourism and Globalization- Seminar 1 / A 4 2 Dr. Alon Gelbman
2 The Global Hospitality Industry 1 / A 2 1 Mr. Ronen Shay
3 Global Strategic Marketing in Tourism and Hospitality 1 / A 2 1 Dr. Eran Keter
4 Innovation and Creativity in Tourism 1 / B 2 1 Dr. Adi Weidenfeld
5 Tourism Crises Management and Resillience 2 / A 2 1 Dr. Eran Keter
6 Marketing Research and Consumer Behavior Analysis 2 / A 2 1 Dr. Eran Keter
7 Digital Marketing Management of Tourism and Hospitality 2 / B 2 1 Dr. Eran Keter
B. Strategic Management
8 Strategic Management in Tourism and Hospitality Industry 1 /B 2 2 Dr. Dalia Zelikovich
9 Operations Research Applications in Tourism 1 / B 2 1 Prof. Hezi Israeli
10 Data Analysis and Decision Making in Tourism and Hospitality 2 / A 2 1 Prof. Hezi Israeli
11 Final Project – Strategic Management in Tourism 2 / B 4 2 Prof. Hezi Israeli; Dr. Alon Gelbman
C. Economics & Finance
11 Revenue Management in Tourism and Hospitality 2 / B 2 1 Dr. Dalia Zelikovich
12 Global Economics 1 / B 2 1 Prof. Haim Aviram
13 Financial Management and Analysis 2 / A 2 1 Dr. Saad Rami
D. Elective courses Academic discipline
15 Competitive Strategies in Tourism Strategic Management 2 1 Prof. Haim Aviram
16 Corporate Management, Mergers and Acquisitions Strategic Management 2 1 Dr. Dalia Zelikovich
18 Managing International  Religious Heritage Tourism Tourism & Hospitality 2 1 Dr. Hila Zaban
19 Managing Tourism and Transportation in a Global Environment Tourism & Hospitality 2 1 Prof. Hezi Israeli
20 The Global Hospitality Tourism & Hospitality 2 1 Mr. Ronen Shay
21 Digital Marketing Management of Tourism Strategic Management 2 1 Dr. Eran Keter
22 Strategic Human Resource Management in Tourism and Hospitality Tourism & Hospitality 2 1 Dr. Yariv Itzkovich
23 Multinational Business Finance and Investment Feasibility Strategic Management 2 1 CPA Uzi Messinger
24 Tourism Experience Management in a Dynamic Environment Strategic Management 2 1 Prof. Hezi Israeli
25 Tourism in Emerging Markets and Developing Countries Strategic Management 2 1 Dr. Alon Gelbman
26 Tourism Management in Global Cities Tourism & Hospitality 2 1 Dr. Alon Gelbman
27 Aviation Policy and Economy in a Global Era Tourism & Hospitality 2 1 Dr. Uzi Freund-Feinstein
28 Social and Environmental Conflict Resolution in Tourism Strategic Managment 2 1 Dr. Hila Zaban

Tourism and Globalization- Seminar:

The seminar will outline the relationships between tourism and globalization. It will explore the nature of globalization and identify some of the processes facilitating greater global interconnectedness. The subject will also address the relationship between tourism and globalization in each one of the following areas: economic, political, and social.

The Global Hospitality Industry:

The course will discuss the global influence of the economic, political, and environmental issues in the hospitality industry. It will concentrate on general principles, techniques, concepts, of hotel operations and management. Students will examine the mechanisms employed in the management and operation. The course will address the global trends in food and its influence on the hospitality industry. A closer look at the “real world” styles of international hotels management.

Global Strategic Marketing in Tourism and Hospitality:

The course provides an overview of the unique aspects of Marketing for Tourism in the international business environment as well as the framework upon which multinational marketing management can be based. Emphasis will be placed on the role of the international tourism-marketing manager in the development of marketing strategies for a variety of markets in diverse cultural, political, and economic situations. The course also focuses on the decision-making processes in the areas of foreign market analysis, target identification, product planning and promotion, and global supply chains.

Tourism Crises Management and Resillience:

In recent years, crises have become a familiar problem for a growing number of tourist destinations. In this turbulent era, having a crisis is not a question of "if" but a question of "when" and "how prepared will we be". The course aims to provide essential knowledge on crises in the tourism industry, educate the participants on the various tasks and missions of pro-active crisis management, and guide the students in creating a crisis management manual.

 

Marketing Research and Consumer Behavior Analysis:

The course provides an overview on marketing research and consumer behavior analysis in tourism. The course's focuses on three core issues: introduction to marketing research and its critical role in tourism development, management and marketing; key models and issues in analyzing the fundamental environments of the destination/ organization, the consumers and the competitors; and gaining an in-depth understating in the market research methods of survey, focus groups and netnographics. The course is aimed to enhance the understating of market research in tourism and hospitality, and provide practical tools for managing and analyzing research for organizations and destinations.

Digital Marketing Management of Tourism and Hospitality:

Marketing is a critical component for the tourism and hospitality industries, linking the tourism supply and demand systems. In recent years, the landscape of marketing has changed dramatically, resulting from new communication technologies and platforms. Such changes include the dominance of online search engines, social networks, and social media marketing, and the role of smartphones and mobile marketing. The course aims to provide essential knowledge on digital marketing in the digital society, educate the

participants on the various tasks and missions of contemporary marketing, and guide the students in creating a digital marketing strategy.

Strategic Management in Tourism and Hospitality Industry:

Understanding the fundamental concepts in strategic management in general and specifically in tourism and hospitality businesses. Analysis the business, competitor analysis, external and internal strategy and the relationship of between the organization and the competitors. The students should be able to develop and implement a strategic plan, considering social responsibility, environmental aspects and should be able to assess the economic and market added value of the implemented strategy.

 

Operations Research Applications in Tourism:

Operations Research (OR) is a science of modeling and optimization by using scientific approaches to decision-making. Through mathematical modeling, it seeks to design, improve and operate complex systems in the best possible way. The aim of the course is to provide basic insights of the optimization process as a supporting tool for managers in decision making. The course illustrates the principal techniques and their application in the different tourism sectors, including the hotel industry and aviation.

Data Analysis and Decision Making in Tourism and Hospitality:

Efficient decisions in the tourism industry are based on information inferred through valid and clean data. Sources of data can be derived from official statistical reports or visitor surveys (from national to site level).  This course is designed to provide students with the necessary tools for analyzing, interpreting and presenting data needed for tourism business decisions. A variety of statistical tools will be examined that can be used to assist managers in the decision making process. The course combines teaching and seminars in the computer lab with group work on statistical packages. By the end of the course students will be able to utilize data through appropriate statistical tools and spreadsheet software to achieve the most confident decision.

 

Final Project – Strategic Management in Tourism:

The final project is a summarizing paper – in scope bigger than a seminar paper but smaller than a thesis. The project paper is the student’s final graduation requirement.The objective is to analyze, research, and develop a tourism issue concerning one of the topics discussed in the program (Strategic Management in the Globalization Era). The student is required to formulate a research question or problem, which will serve as a basis for the paper, and will guide the direction of investigation or inquiry.

Revenue Management in Tourism and hospitality:

Revenue Management, also known as yield management, is an essential practice in different industries aimed to maximize particular firm revenue. Revenue management was initially developed by the airline industry, and has extended to its current state as a common business practice in a wide range of industries. Each industry also has specific characteristics that determine the practical aspects of revenue management. This goal of

this course is to identify and evaluate the revenue management principles, practices, and techniques applied by hotels. The course includes theoretical framework of hotel revenue management as a concept, analyses, and various other tools in the hoteliers’ arsenal.

Global Economics:

The course is directed to Master Degree students. The students will be instructed in the impacts of globalization on different aspects of the economy – microeconomic aspects as well as macroeconomic ones.Production, growth, public policy, and welfare economic impacts of globalization will be studied and discussed.

Financial Management and Analysis:

The objectives of this course are to provide students with advanced skills for achieving the following: read and analyze financial statements, conduct profit sensitivity analysis, make capital-budgeting decisions, comprehend the concepts of risk and return, acquiring basic concepts in corporate valuation, understanding the impact of the financial leverage, and compute a company's cost of capital.

Aviation Policy and Economy in a Global Era:

The air transportation industry is highly regulated as well as capital and employment intensive, with global operations and effect on the tourism industry. This course will provide the students with knowledge regarding policy, regulatory and economic issues of the air transportation industry from a global perspective outlining the complexity of this industry.

Strategic human resource management in tourism and hospitality:

Travel and tourism-related activities account for 8.7% of the world's employment, sustaining directly and indirectly 255 million jobs (Nickson, 2013). As such, tourism and hospitality organizations are facing a continuance struggle to recruit and maintain talented employees. Their struggle is intensified due to intensive competition and instability of the labor market particularly in times of globalization. In order to weather the storm, HRM strategies should be planned and implemented in line with the organizational strategy. Throughout the course, after introducing the concept of strategic HRM and its challenges in the tourism and hospitality industry, the students will be exposed to different HRM modules that should be employed strategically, in line with organizational strategies, to mitigate the current and future challenges of the industry.

Innovation and Creativity in Tourism:

Innovation is the key to the survival of tourism destinations and businesses in a competitive global environment. Therefore an understanding of the nature of knowledge, entrepreneurship, technology, and knowledge management, which determine and facilitate or hinder innovation in tourism is important. Therefore, the module aims to enable students to:

  • Understand the nature and importance of knowledge and learning among stakeholers and innovation in the tourism industry.
  • critically discuss the facilitators of and obstacles to knowledge exchange and innovation
  • understand the contribution of different agents and agencies to innovation,
  • including tourists, entrepreneurs, organizations, and local and national bodies
  • examine how knowledge is managed and transferred between and within organizations
  • critically evaluate the impacts of particular tourism innovations and policies on both individual organizations and on tourism destinations

Managing Tourism and Transportation in a Global Environment:

The course is focused on the relationship between transportation and tourism in the global context. On one hand, transportation development was one of the main accelerators of tourism development; while on the other hand, the evolving manifestation of the tourism industry and the substantial changes in tourism behaviour required increasingly more sophisticated transport technologies. Tourism has been the highest of all types of mobility over the past decades.

The course concentrates mostly on surface transport, as the accessibility to tourist destinations (from national level to individual site) is vital for having demand and creating an economic impact. Besides, focus is also given to other transport modes that have an influence on the international tourism long-haul travels, such as high-speed trains and the cruise industry. Aviation is mentioned briefly, as a specific elective course is dedicated to it.

Social and Environmental Conflict Resolution in Tourism:

Students will become fimiliarized with achieve assessments of different conflicts in relations between tourism, the environment and the community. An advanced course designed as a practical workshop to skills relating to factors, interested experience using simulation games and acquire in-depth knowledge and analytical and basic principles of conflict management and solution. They will gain practical definitions tourism conflicts. They will also carry out conflict assessments for existing parties and possible solutions of tourism conflicts.

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